Almost Friday

Almost Friday is a media platform, production company, and lifestyle brand. Originally Friday Beers, the company began as an Instagram account in late 2019 by brothers Jack, Max, and Sam Barrett, and grew in prominence as a relatable voice in the weekend culture, sports, music, and character-driven humor.

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Exploring Almost Friday's Innovative Media-Focused Approach: A Look at Their Seed Pitch Deck

About Almost Friday

Almost Friday can best be described as a dynamic venture that intersects the areas of media platform, lifestyle brand, and creative productions. With its launch in 2019 by the Barrett brothers, Almost Friday has successfully curved out a unique niche, using a blend of sporting content, humor, music, and weekend culture as its key pillars. Its relatable and captivating content has, in turn, attracted a significant following on social media platforms.

Almost Friday's PitchDeck

In their quest to stand out and enhance their digital imprint, Almost Friday embarked on a seed funding round in 2022. The efforts paid off, where the startup raised $6 million, a excellent testament to the confidence investors had in the venture. Attracting a monthly reach exceeding 800 million impressions, Almost Friday's pitchdeck disclosed its outstanding audience engagement rate and the unique value proposition. Additionally, it shared the startup's partnerships with more than 18 brands and a diverse team of 8 creatives.

Why Investors Believed in Almost Friday?

Investors' belief in Almost Friday wasn't unfounded. They saw beyond the traditional startup structure and recognized the potential in blending media content, lifestyle branding, and creative production. The early-stage investment support can be attributed to Almost Friday's innovative content generation approach, as well as its significant influence on consumer culture - particularly among millennials and Gen Z. The seed funding, therefore, was a decision banked on the startup's promising future and its distinct capability to revolutionize the digital media landscape.

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