Q&A 1. When was the deck created? March 2011. 2. How much did you raise? Not much, to be honest. We only managed to raise capital five to six months after this deck was created. 3. What happened after the fundraise? The first thing we did was to jump full time into Bukalapak. Back then, Bukalapak was just a small project under my digital agency Suitmedia. Fun fact: Bukalapak first started out as an online bike-focused marketplace before expanding to other verticals. 4. Lessons learned? Don’t think too much about investment or valuation; focus on the product. We launched Bukalapak in January 2010, and I strongly believe we have a pretty amazing growth so far. I’ve never seen an early-stage startup growing like that nowadays and believe it’s because we’ve been very focused on the product and serving our users well. RELATED • Bukalapak aims to raise $1.5b via an IPO • Bukalapak’s $1.5b IPO deck • 9 highlights from Bukalapak’s confidential investor deck • How Gojek and Bukalapak found the initial spark that turned them into giants • Mitra Bukalapak’s roadblock: Indonesia’s FMCG giants


Exploring the Resilient Journey and Pitch Deck of Bukalapak

About Bukalapak

Bukalapak, a premier e-commerce platform of Indonesia, marked its genesis in January 2010. It first ventured into the market as a niche bike-focused marketplace, and later broadened its horizons to explore other areas. It all began as a capstone project under the stewardship of the digital agency, Suitmedia. Over the years, Bukalapak has gained an impressive user base due to its consistent focus on product development and user satisfaction.

About Bukalapak's Pitch Deck

The pitch deck that modified the course of Bukalapak's journey came to life in March 2011. Despite raising only a modest sum in its initial stages, the company managed to secure a seed round funding about five to six months after the pitch deck was created. The pitch deck, coupled with the company's laser-focused approach towards product development, played a pivotal role in securing this funding. This further contributed to the incredible growth experienced by Bukalapak. Its IPO ambitions reflect its persistence to achieve momentous success in Indonesia's e-commerce market.

Why investors believed in Bukalapak?

Bukalapak's strong dedication to product development and user satisfaction stood out as a key strength that caught the eyes of investors. The company’s ability to evolve and expand its horizons across multiple verticals, beginning as a small bike-focused marketplace and growing into a full-fledged e-commerce platform was highly impressive. The unique business model combined with an ambitious vision for the future reflected in Bukalapak's pitch deck caught the eye of venture capitalists and resulted in a successful seed round.

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