Florence is bringing the gig economy to nurses and social care workers. Check out the 20-slide pitch deck it used to raise $35 million.


Florence: A Game-Changer in Healthcare Staffing Solutions

About Florence

Florence is an innovative social care startup leading the way in the healthcare staffing industry. Its avant-garde mobile application serves as a bridge for healthcare professionals to find hundreds of available shifts, essentially streamlining the recruitment process. Catering to an extensive network of over 90,000 nurses, support workers, and care assistants, Florence is built on the foundation of enabling seamless transitions and eliminating complications in healthcare staffing.

About Florence's PitchDeck

Florence’s Series B pitch deck, masterfully constructed in 2022, unraveled their strategy of enhancing the healthcare staffing system. Having successfully raised a substantial $35 million, Florence used their pitch deck to portray their commitment to modernizing this industry through technological advancements. This investment will serve as a catalyst for expanding their horizons further, enriching their platform, and solidifying Florence as a lifeline for healthcare organizations.

Why Investors Believed in Florence?

Investors' trust in Florence is rooted in their core mission of transforming the healthcare industry. Florence's ability to connect a massive network of care professionals to healthcare organizations while ensuring the best patient care convinced investors of their potential. Moreover, their distinct edge lies in adopting the principles of the gig economy within the healthcare sector, thereby meeting the growing need for accessible, flexible jobs for professionals. With a deep understanding of the intricacies of this industry, Florence is all set to redefine how healthcare staffing works and generate sustained growth in the process.

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