Foursquare

We got the pitch deck Foursquare is using to sell advertisers location data — even as regulation and privacy concerns mount

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Examining the Intuitive Approach of Foursquare's Seris G Pitch Deck

About Foursquare

Foursquare is an innovative cloud-based location technology platform. It serves as a functional bridge linking consumers and local businesses. Foursquare leverages location data to boost businesses, allowing them to develop influential customer connections. Ranging from the best places to eat, drink, shop, or pay a visit to, Foursquare's CityGuide encompasses the world for consumers in a detailed manner.

About Foursquare's PitchDeck

In 2019, Foursquare employed an efficient pitch deck to raise a spectacular figure of $150 million in the Series G funding stage. Presenting itself as the forerunner in the location data domain, Foursquare conveyed its immense potential in marketing location information to prospective advertisers. Simultaneously, it addressed prominent concerns about potential regulation and privacy, showing a smart and strategic approach.

Why investors believed in Foursquare?

Foursquare's brilliancy lay in its strategic move of highlighting its unique value proposition, effectively exploiting opportunities to provide location-as-a-service to businesses and advertisers. This was able to instill confidence in the investors, painting a bright future for Foursquare and its potential growth curve, thereby luring them to bet on the company. While addressing the talk of the town, i.e., data privacy concerns, Foursquare's measured approach won over the trust of investors, making them believe in the company’s future prospects.

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