Foxtale

ABOUT Foxtale is an Indian direct-to-consumer skincare brand that focuses on innovations in formulations and unique ingredient sourcing processes to solve skin-related problems faced by women. Founded in 2020 by former investment analyst Romita Mazumdar, Foxtale aims to launch products that tackle the effects of climatic conditions and pollution on Indian skin types. The company plans to expand its presence into multiple online outlets to ensure that its products are accessible to consumers across India. It spent over a year in research, product formulations, tests, and trials to develop its first range of products. The company used this pitch deck to raise its seed round. Fundraising journey 2021: US$730,200 in seed funding from Kae Capital, Cred founder Kunal Shah, and Cloudnine Hospitals co-founder Rohit M.A. How is the deck compelling? Foxtale’s deck contains noteworthy information about the company, including consumer demand, targeted use cases, and product formulation. It provides a clear market statement and elaborates on problems relating to skincare. It also includes charts for clarity. The deck highlights how Foxtale differs from existing skincare brands through formulations and trials. It also spells out the company’s go-to-market strategy, brand awareness plan, and target consumer.

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Unveiling the Success Secrets of Foxtale's Seed Pitch Deck

About Foxtale

Foxtale, a startup launched in India in 2020, entered the skincare sector with a focus on innovatively tackling skin-related problems faced predominantly by Indian women. Founded by former investment analyst Romita Mazumdar, Foxtale highly values product trial, research, and development resulting in exclusive product formulations and unique ingredient sourcing.

About Foxtale's PitchDeck

Foxtale's seed pitch deck artfully communicates its unique value proposition to turn heads in an already saturated market. The pitch deck goes beyond presenting products, highlighting the company's differentiation in the arena of skincare brands through innovative ingredient sourcing, targeted use cases, and highly effective product formulations. Furthermore, Foxtale’s go-to-market strategy and brand awareness plan are laid out in detail, showcasing a solid growth plan and clear understanding of its target consumer.

Why Investors Believed in Foxtale?

Foxtale amazed the investment community by raising a sizable $730,200 in seed funding from distinguished investors such as Kae Capital, Kunal Shah (Cred founder), and Rohit M.A (Cloudnine Hospitals co-founder). Such a feat testifies to the investors' belief in Foxtale’s unique value proposition and potential for growth. Foxtale's detailed marketing strategy, clear understanding of the target market, unique product development, and the passionate team behind it, all showcased in the pitch deck, are likely contributing factors to its successful funding round.

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