Vertical Ecommerce - Presentation by Michiel Muller, Co-Founder of Picnic at the NOAH Conference London 2017, Old Billingsgate on the 2nd of November 2017.


Unveiling the Secret to Picnic's Series D Fundraising Success Through Their Pitch Deck

About Picnic

Picnic, hailing as a disruptive player in the ecommerce realm, has dramatically modernized the way people shop for their groceries. Established by Michiel Muller, Picnic's novel concept of a mobile supermarket offers the convenience of online shopping coupled with free delivery. Designed to outdo traditional hypermarkets in service and cost-efficiency, Picnic is successfully transforming the grocery shopping landscape.

About Picnic's PitchDeck

Picnic unveiled its Series D pitch deck at the prestigious NOAH Conference in London in 2017. The pitch deck assiduously laid out the remarkable growth potential the company held and underscored its unique value propositions. Highlights of the deck included Picnic's commitment to sustainability through its 100% electric delivery vehicles, extensive product portfolio, and daily curated recipes for customer delight.

Why investors believed in Picnic?

With a convincing and compelling pitch deck, Picnic managed to raise a whopping $180.0 million in its Series D funding round. Investors were convinced by Picnic's innovative business model, their consistent focus on customer convenience, and their commitment to sustainable practices. This substantial investment allowed Picnic to accelerate its expansion and reinforce its position as a frontrunner in the ever-competitive online grocery market. The faith of investors in Picnic's vision and potential was instrumental in allowing the company to reach new heights of success.

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