Singlife

Q&A 1. When was the deck created?De Oude: The deck was created in around September 2014, but this is how it had evolved by September 2015. We finally only closed funding in 2017, but this was the basis of the core deck used throughout. 2. How much did you raise?De Oude: US$50 million. It was difficult in that we had no revenue or customers at the time. 3. What happened after the fundraise?De Oude: Party, party, party! Then, we got licensed and went to market within a month. And next, we continued to build out the proposition. 4. Lessons learned?De Oude: To raise funds you need: Eternal optimism and resilience A loving and supportive family ❤️ Time Editor’s note: Insurance startup Singlife went on to raise a total of US$180.3 million in disclosed funding. The company’s latest financing round was US$90 million from Japan’s Sumitomo Life Insurance, which was completed in July 2019. We previously interviewed de Oude a year ago to learn more about his background, motivation, and future plans for the company.

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Singlife's Innovative Approach to Insurance: A Reflection on Their Series A Pitch Deck

About Singlife

Singlife is a disruptive insurance and financial tech startup, with its headquarters in Singapore. Established in 2014, the company swiftly made a mark in the sector by revolutionising the way insurance and investment products are handled on digital platforms.

About Singlife's Pitch Deck

In September 2014, Singlife presented its Series A pitch deck to potential investors, despite having no existing customers or recorded revenue at the time. The pitch deck served as the backbone for Singlife's central proposition - a user-friendly, smooth platform for insurance and investment services. This unique proposition was sufficiently persuasive to secure $50 million in funding. Post the successful fund capital raise, Singlife procured all essential licenses and officially launched their brand within a month's duration.

Why Investors Believed in Singlife?

Investors found Singlife's Series A pitch deck appealing due to its optimism, resilience, and vision to disrupt the conventional insurance industry. The company's innovative business model and dedication to delivering top-notch services were compelling factors that encouraged investors to back Singlife. As a result, the company grew significantly, leading to subsequent funding rounds and reputable partnerships with major industry players. The solid groundwork laid by the pitch deck and the promising potential of the startup were instrumental in unfolding Singlife's success story.

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