A Detailed Exploration of Yammer's Series A PitchDeck
About Yammer
Yammer is a successful enterprise social network platform which was established in 2008. This leading platform has quickly risen to the top of the industry ladder due to its innovative approach of amalgamating conversations, business data, employees, and content in a single, comprehensive space. As such, Yammer has proven to be a crucial tool for monitoring an organization's progress. Even amid stiff competition from several industry giants like Slack, Hangouts Chat by Google, and Facebook Workplace, Yammer has remained a stiff competitor courtesy of its distinct features. The highlight of Yammer's success arose in 2012 when Microsoft acquired it for $1.2 billion.
About Yammer's PitchDeck
During its Series A fundraising round, Yammer managed to secure a staggering $17 million, mostly due to its well crafted, articulative, and convincing pitch deck. This pitch deck, laden with pertinent charts and financial figures, depicted the challenges often faced in a common workspace environment and emphasized the cost implications required to counter them. Furthermore, the pitch deck highlighted how Yammer’s product has made strides in enhancing productivity and efficiency in the organizations that utilized it.
Why Investors Believed in Yammer?
Investors saw great potential in Yammer due to various reasons. Primarily, the proof of concept portrayed by their impressive performance within just a few years of establishment was a major selling point. This coupled with the effectiveness of their product in facilitating communication and improving efficiency in different organizations were compelling reasons for investors to believe in their vision. Additionally, supportive testimonies from active users, like LG, further solidified investors' belief in the strategic direction and potential success of Yammer.
