YouKuai

ABOUT YouKuai is the creator of a plant-based ground pork product called Zrou. It sources all of its ingredients locally, including non-genetically modified soybeans from China’s northeast region. Founded in 2019, YouKuai aims to create a holistic plant-based food and beverage ecosystem in China and to reshape the global plant-based cuisine landscape, starting with Chinese consumers both locally and regionally. The company has partnered with Michelin-star restaurants as well as premium resorts and renowned chefs to create visually appealing and delicious dishes. It has also built a community of influencers, culinary artists, and other early adopters who are highly loyal to Zrou and could help expand the brand’s influence. YouKuai used this pitch deck to secure its series A funding. Fundraising journey 2020: US$1.5 million in seed funding from undisclosed investors 2021: US$7.3 million in series A funding led by TRIREC, with participation from Thibault Villet, co-founder and former CEO of Mei.com How is the deck compelling? The pitch deck has a neat design, with a content list that helps readers and the audience understand the flow of the content. While the deck offers lots of details about the company, the amount of information is not overwhelming. It introduces YouKuai Group and features pictures of its product, Zrou, to support the info in the presentation.

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YouKuai's Innovative Approach to Plant-Based Food: An Insight Into Their Series A Pitch Deck

About YouKuai

YouKuai is a pioneering plant-based food startup situated in China, known for its acclaimed product, Zrou. Launched in 2019, YouKuai offers a fresh approach to the plant-based food industry by focusing on local produce, utilizing non-genetically modified soybeans from China's Northeast region. The brand is centered on a mission to create a comprehensive plant-based food and beverage ecosystem in China, with the vision of reshaping the national diet and encouraging sustainable living.

About YouKuai's PitchDeck

In their successful quest for Series A funding, YouKuai used an impactful pitch deck that effectively defined their unique selling proposition. The structuring of the pitch deck involved a meticulous design and content layout, helpfully delivering YouKuai's business vision. Detailed information about the brand was showcased, along with striking visuals of their main product, Zrou. This vigorous presentation greatly improved the overall impact, driving the brand's fundraising success.

Why Investors Believed in YouKuai?

YouKuai's resilience in developing an innovative product by sourcing locally has attracted significant investment. Their successful funding round result, which bagged $7.3 million, affirms the trust in the potential growth of YouKuai. This includes key investors like TRIREC and Thibault Villet, the co-founder and former CEO of Mei.com. They firmly believe in YouKuai's vision to revolutionize the plant-based food landscape, both domestically and regionally, and the potential to inspire sustainable living habits among Chinese consumers.

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